Licensed Entertainment Merchandise
Creating magical experiences with the world’s biggest licenses.
Experience a new way to create engagement with customers and fans.
Licensed Entertainment Merchandise is the pinnacle for creating buzz and anticipation, just like a movie premiere.
Matching your brand with some of the worlds biggest licenses is a great way to excite fans everywhere.
Differentiate your marketing with the
power of licenses.
Licensed Entertainment Merchandise is like having a super power for boosting sales and fan engagement. It helps to differentiate in instances of low differentiation amongst product lines by offering unique, branded and co-brand merchandise fans love to collect.
Brand Match
We take pride in our ability to find the perfect licensed content to complement your brand, taking into account your audience, market and local cultural nuances.
Industry Relationships
We have nurtured strong relationships with the worlds biggest licensed content providers to ensure we have the breadth and depth to deliver flexibility.
Create REAL
magical moments.
Imagine colloborating with some of the worlds biggest brands to complement and elevate premium products. These could include limited-edition t-shirts, mugs, popcorn containers or even bespoke designed figurines, there's a whole world of opportunities. What's more, these products are fantastic at tapping into the passion and loyalty of fans for world famous licenses.
Generating more
buzz for your buck.
Imagine more brand buzz and exposure, increased sales and revenue and of course, super happy customers who feel connected to their favourite content. No idea how it works?
Not a problem, we can guide and match your brand with the right license, just contact us.
Brands we’ve made REAL.
We’re trusted by the world’s biggest brands
FAQ
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Licensed entertainment merchandise is the combination of a branded product with a licensed IP which can include characters, logos from films, TV shows and games, or other entertainment such as sporting teams. These branded products are officially approved by the content creators (licenses) and are a terrific way for fans to bring a piece of their favourite entertainment home.
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Incorporating licensed entertainment merchandise as part of your marketing promotional mix is a smart move, because it leverages the existing fan base of popular entertainment brands and creates new exciting connections with your brand(s). Fans love to collect and show off items from their favourite entertainment sources, meaning these products tend to sell out quickly and create strong and are kept for long periods (often becoming collectables).
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The reality is, you can in fact license a wide array of products, from apparel and accessories to toys, decor, and even tech gadgets. The critical element is to match items that resonate with the fans and fit well with the brands and/or characters involved.
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Typically, we would work closely with clients to identify their specific goals and objectives, audiences and the markets targeted. From this scoping phase we can help to align and propose a series of licences that would best suit and complement your brand and targets. You’ll typically pay a fee or a percentage of sales in exchange for the right to use their characters, logos, or other intellectual property on your products which will be clarified upon selecting a specific license and market/channel. But no stress. We can manage the entire process for you.
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Licensed entertainment merchandise is unique because it’s linked and associated to something fans already love. This makes it easier to attract attention and drive sales, as people are more likely to buy products that connect them to their favourite entertainment content. Additionally, the collectible nature of many licensed products encourages repeat purchases building loyalty.
We have so much to offer.
Explore the possibilities with Zinc's unique blend of services.
